The WALLET collection

Library

Everything worth keeping close.

Browse the complete WALLET collection by how you want to consume it or by the commercial problem you are trying to solve.

18 resources in Pursuit

April Dunford
Positioning & sales narrative
Top pick
Positioning and sales narratives for B2B technology and technical products.
AcceleratorsPositioning
LinkedIn: LinkedIn
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Peter Cohan
Great Demo!
Technical discovery and demos connected to buyer value.
Technical presalesDemos
LinkedIn: LinkedIn
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Blogs worth following

Ongoing sources for sharper commercial thinking, rather than individual posts.

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Challenger Blog
Challenger
Commercial insight, buyer psychology, consensus, urgency and shaping customer thinking.
Strong counterweight to reactive discovery and generic solution selling, with useful current material on AI-empowered buyers.
Ongoing · Free
Website: Visit blog (opens in a new tab)

Publications worth returning to

Not another feed to keep up with. A small set of sources that repeatedly earn attention.

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Positioning with April Dunford
April Dunford
Positioning, differentiated value, competition and sales narrative for B2B technology.
Particularly valuable when the thing being sold is a technical product, accelerator or emerging offering.
Weekly-ish · Free
Website: Visit publication (opens in a new tab)