The WALLET collection

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Everything worth keeping close.

Browse the complete WALLET collection by how you want to consume it or by the commercial problem you are trying to solve.

10 resources in Enterprise Buy

Brent Adamson
B2B buying research
Top pick
Buying complexity, decision confidence, consensus and modern enterprise buyer behaviour.
Enterprise buyingConsensus
LinkedIn: LinkedIn
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Brent Adamson
@brentadamson
B2B buyer behaviour, consensus, Challenger thinking and decision complexity.
Buyer behaviourConsensus
X: X
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Blogs worth following

Ongoing sources for sharper commercial thinking, rather than individual posts.

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Winning by Design Blog
Winning by Design
Revenue architecture, enterprise GTM, customer lifecycle, recurring impact and the Bowtie model.
More systems-oriented than tactical sales content; useful for understanding how acquisition, delivery, retention and expansion connect.
Ongoing · Free / mixed
Website: Visit blog (opens in a new tab)

Publications worth returning to

Not another feed to keep up with. A small set of sources that repeatedly earn attention.

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Gartner Sales Insights
Gartner
B2B buyer behaviour, buyer enablement, consensus, decision confidence and sales leadership.
High-value research lens on how enterprise buying behaviour is changing; some research is gated, but public summaries are often useful.
Ongoing · Mixed / some gated
Website: Visit publication (opens in a new tab)